Work

Data & Marketing Association

I work as a copywriting trainer for the Data & Marketing Association, Europe’s largest community of data-driven marketers. I regularly deliver training on the following subjects:

• Digital Copywriting
• Advanced Digital Copywriting
• Writing for Content Marketing
• B2B Copywriting

Telegraph Media Group

As one of the Content ETC training consultants, I ran training workshops with journalists from the award-winning Telegraph group of newspaper and magazines, on the following subjects:

• Writing for the Web
• Advanced Writing for the Web
• Blogging
• Social Media
• User Generated Content

TiMedia

Working with Content ETC I ran digital workshops for the specialist titles at the UK’s largest magazine publisher, including NME.com, MarieClaire.co.uk and  GoodtoKnow.co.uk.

The National Trust

I trained digital content and marketing teams working at the National Trust central office and at regional properties. I delivered courses on best practice techniques for writing for the web. I also worked with the digital management team to optimise content for the re-launch of the main website in 2010.

Immediate Media

I worked with digital content teams on market-leading titles, including BBC Music, BBC History, BBC Wildlife, BBC Science Focus, Gardens Illustrated, Homes and Antiques and Gathered. I delivered training in writing for the web and how to use social media to engage audiences and drive business goals.

Vertu

Vertu is the brand of premium mobile phones from the world’s biggest handset manufacturer Nokia. I worked with the web team, consulting on user experience and usability issues.

Future Publishing

I was the Online Group Senior Editor at Future from 2004 – 2009. I led the user experience and usability testing functions, and worked on the development of market-leading sites such as TechRadar.com, BikeRadar.com, Digital Camera World, MusicRadar.com, T3.com and TotalFilm.com.

Media Clash

I provided user experience and usability advice and direction to the team behind the leading website for public schools, Tom-Brown.com.