1 simple way to add energy to your copy: write more verbs! Copywriting isn’t hard. I like to use the great usability expert Steve Krug’s definition – it’s advanced common sense. But… Continue reading “1 simple way to add energy to your copy: write more verbs!”…
Time for a pause? One of the highlights of 2011 for me was the APA Content Summit 2011, which took place in London last… Continue reading “Time for a pause?”…