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Tim Tucker

Tim Tucker

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What BrightonSEO 2017 told me about good copywriting

  I spent  two days at BrightonSEO this year. It was a blast, as always, and a great help in understanding how copywriting needs to shift with the demand of […]

One story per day gets 80% of audience engagement

Traditional digital publishing wisdom has it that content frequency and volume are the keys to success online. A recently leaked content strategy document from AOL is based on this strategy, […]

Is 2011 the year of the new search paradigm?

We’ve seen this coming for some time. The traditional search algorithms, based on keywords and hyperlinks, are finally feeling the strain. Users are complaining of more ‘junk’ content in their […]

Google puts the ‘product guy’ in charge

The news that Larry Page has taken over from Eric Schmidt as CEO at Google was unexpected but in retrospect not surprising. The Guardian’s Technology Editor Charles Arthur points out that […]

What people do online

I just finished reading Bill Tancer’s book Click: What We Do Online and Why it Matters. If you’re interested in web trends, search engine marketing, or you’re just curious about […]

Real-time search is the new battlefield for Google

The new search deal between Yahoo and Microsoft is unsurprisingly drawing a lot of attention from the blogosphere and the mainstream press right now. But while it’s big news for […]

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Here's where I post blogs on writing, content and other things related to commercial creative work. Feel free to comment, share or send me your views.

Recent Posts

  • 1 simple way to add energy to your copy: write more verbs!
  • 3 content marketing trends that won’t happen in 2018
  • What BrightonSEO 2017 told me about good copywriting
  • 3 killer copywriting apps that will actually improve your writing
  • 3 simple steps to becoming an insanely efficient freelancer

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Copywriting, SEO, Training & UX Consultancy in Bristol

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