Blog

Putting the user at the heart of your content

As part of my role with the Content Marketing Association I organise and host the monthly Digital Breakfasts. It’s one of the highlights of my month, as I get to […]

Hult’s Masters of Digital Marketing: Digital Publishing Module

I’m just getting started with my students at Hult International Business School, where I’m the course tutor on the elective module on Digital Publishing. We have our first class tomorrow. […]

Ebooks vs Digital Magazines

Yesterday Amazon announced its latest quarterly financial results. One of the highlights was the news that ebooks for the Kindle are now outselling paperback books. Since the beginning of the […]

Is it time for the consumer to compromise a little bit?

Okay, so we’ve known for some time that in online media the consumer is king. But is it just me or are consumers starting to demand a little bit too […]

Content, the second coming

I nearly called this post Content 2.0, but decided we’re all a little bit jaded with the 2.0 label these days. Nevertheless the concept stands: content is making a comeback. […]

Publishers should look to the future not the past

We know things are looking tough for pre-digital ‘legacy’ publishers, and have been for some time. But during the past few weeks there have been signs that publishers are moving […]