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Tim Tucker

Tim Tucker

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Content, the second coming

I nearly called this post Content 2.0, but decided we’re all a little bit jaded with the 2.0 label these days. Nevertheless the concept stands: content is making a comeback. […]

Publishers should look to the future not the past

We know things are looking tough for pre-digital ‘legacy’ publishers, and have been for some time. But during the past few weeks there have been signs that publishers are moving […]

3 good reasons to buy an iPad on April 3rd

I admit I’m a bit of an Apple fanboy – I’ve used Mac computers for years, I have a MacBook, a classic iPod and an iPhone. Frankly, I don’t see […]

My information work flow, January 2010

I’ve been meaning to write a blog post on how I manage my information workflow for some time. Now that we find ourselves on the eve of an announcement from […]

Creating a blog that’s optimised for mobile

As well as setting up a new office (at the beautiful Grade II listed Wool Hall building in Bristol) I’ve been spending the first few weeks of January doing the new […]

Looking forward to 2010

It seems clear that 2009 will be looked back on by future historians as a watershed year for tech. It was the year that Twitter conquered the world, that Facebook dominated media […]

What people do online

I just finished reading Bill Tancer’s book Click: What We Do Online and Why it Matters. If you’re interested in web trends, search engine marketing, or you’re just curious about […]

Good design doesn’t need explaining

Giles Colborne’s post Why I Hate Instructions reminded me of a classic example of bad design I recently found at a restaraunt in Devon. In this instance the instructions were […]

The case for long copy

While researching good examples of sales copy for my training session on Digital Publishing Strategy for the APA this week, I’ve re-encountered the debate about long copy in digital media. […]

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Here's where I post blogs on writing, content and other things related to commercial creative work. Feel free to comment, share or send me your views.

Recent Posts

  • 1 simple way to add energy to your copy: write more verbs!
  • 3 content marketing trends that won’t happen in 2018
  • What BrightonSEO 2017 told me about good copywriting
  • 3 killer copywriting apps that will actually improve your writing
  • 3 simple steps to becoming an insanely efficient freelancer

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