1 simple way to add energy to your copy: write more verbs!
Copywriting isn’t hard. I like to use the great usability expert Steve Krug’s definition – it’s advanced common sense. But there are some common mistakes that writers make. And if […]
3 content marketing trends that won’t happen in 2018
You’ve probably seen all of the content marketing ‘2018 trends’ posts that were flying around before Christmas 2017. I’ve read most of them, and I have to say I think they’re mostly […]
What BrightonSEO 2017 told me about good copywriting
I spent two days at BrightonSEO this year. It was a blast, as always, and a great help in understanding how copywriting needs to shift with the demand of […]
3 killer copywriting apps that will actually improve your writing
I run regular 2-day copywriting courses, and we cover a lot of ground in that time. But people often ask me: ‘How can I remember and implement all of this advice?’ […]
3 simple steps to becoming an insanely efficient freelancer
I’m a one-man band, a lone wolf, a high plains drifter. Which is all just to say, I’m a busy freelancer. I don’t have any staff, so every bit of […]
How much social media is too much social media?
Image from Black Mirror, Season 3, Episode 1: Nosedive Do you find it hard to keep up with your social media? All those feeds to scan, all those posts to share, […]
3 ways to write list posts for higher engagement
‘So does this mean the end of the list article?’ That’s what a fellow content marketer asked after Facebook announced that it’s fighting back against bogus headlines with its new anti-clickbait algorithm. […]
Loving the Apple Watch
I got my Apple Watch back in June. On Father’s Day to be precise. It was a bit of a whim really. Well, let’s say, an increasing professional interest crescendoing in an […]