Copywriting isn’t hard. I like to use the great usability expert Steve Krug’s definition – it’s advanced common sense. But there are some common mistakes that writers make. And if […]
You’ve probably seen all of the content marketing ‘2018 trends’ posts that were flying around before Christmas 2017. I’ve read most of them, and I have to say I think they’re mostly […]
I spent two days at BrightonSEO this year. It was a blast, as always, and a great help in understanding how copywriting needs to shift with the demand of […]
I run regular 2-day copywriting courses, and we cover a lot of ground in that time. But people often ask me: ‘How can I remember and implement all of this advice?’ […]
I’m a one-man band, a lone wolf, a high plains drifter. Which is all just to say, I’m a busy freelancer. I don’t have any staff, so every bit of […]
Image from Black Mirror, Season 3, Episode 1: Nosedive Do you find it hard to keep up with your social media? All those feeds to scan, all those posts to share, […]
‘So does this mean the end of the list article?’ That’s what a fellow content marketer asked after Facebook announced that it’s fighting back against bogus headlines with its new anti-clickbait algorithm. […]
I got my Apple Watch back in June. On Father’s Day to be precise. It was a bit of a whim really. Well, let’s say, an increasing professional interest crescendoing in an […]
This week I hosted the March Digital Breakfast for the Content Marketing Association. The theme was Bloggers, Vloggers and social media personalities. It was a packed house at TCO London in […]
