Putting the user at the heart of your content As part of my role with the Content Marketing Association I organise and host the monthly Digital Breakfasts. It’s one… Continue reading “Putting the user at the heart of your content”…
Hult’s Masters of Digital Marketing: Digital Publishing Module I’m just getting started with my students at Hult International Business School, where I’m the course tutor on the elective… Continue reading “Hult’s Masters of Digital Marketing: Digital Publishing Module”…
Ebooks vs Digital Magazines Yesterday Amazon announced its latest quarterly financial results. One of the highlights was the news that ebooks for the Kindle… Continue reading “Ebooks vs Digital Magazines”…
Is it time for the consumer to compromise a little bit? Okay, so we’ve known for some time that in online media the consumer is king. But is it just me… Continue reading “Is it time for the consumer to compromise a little bit?”…
Content, the second coming I nearly called this post Content 2.0, but decided we’re all a little bit jaded with the 2.0 label these… Continue reading “Content, the second coming”…
Publishers should look to the future not the past We know things are looking tough for pre-digital ‘legacy’ publishers, and have been for some time. But during the past… Continue reading “Publishers should look to the future not the past”…