Putting the user at the heart of your content
As part of my role with the Content Marketing Association I organise and host the monthly Digital Breakfasts. It’s one…
Category: Publishing
Hult’s Masters of Digital Marketing: Digital Publishing Module
I’m just getting started with my students at Hult International Business School, where I’m the course tutor on the elective…
Ebooks vs Digital Magazines
Yesterday Amazon announced its latest quarterly financial results. One of the highlights was the news that ebooks for the Kindle…
Is it time for the consumer to compromise a little bit?
Okay, so we’ve known for some time that in online media the consumer is king. But is it just me…
Content, the second coming
I nearly called this post Content 2.0, but decided we’re all a little bit jaded with the 2.0 label these…
Publishers should look to the future not the past
We know things are looking tough for pre-digital ‘legacy’ publishers, and have been for some time. But during the past…