You’ve probably seen all of the content marketing ‘2018 trends’ posts that were flying around before Christmas 2017. I’ve read most of them, and I have to say I think they’re mostly […]
I nearly called this post Content 2.0, but decided we’re all a little bit jaded with the 2.0 label these days. Nevertheless the concept stands: content is making a comeback. […]
I just finished reading Bill Tancer’s book Click: What We Do Online and Why it Matters. If you’re interested in web trends, search engine marketing, or you’re just curious about […]
Jason Falls writes brilliantly on marketing for social media, and his latest blog post, The marketing of unmarketing – a history and primer, summarises all the issues facing marketers today. […]