3 content marketing trends that won’t happen in 2018
You’ve probably seen all of the content marketing ‘2018 trends’ posts that were flying around before Christmas 2017. I’ve read most of…
Category: Content
What BrightonSEO 2017 told me about good copywriting
I spent two days at BrightonSEO this year. It was a blast, as always, and a great help in…
3 ways to write list posts for higher engagement
‘So does this mean the end of the list article?’ That’s what a fellow content marketer asked after Facebook announced that…
Putting the user at the heart of your content
As part of my role with the Content Marketing Association I organise and host the monthly Digital Breakfasts. It’s one…
The visual web is not a trend, it’s a vital content strategy
The shift towards a more ‘visual web’ can no longer be dismissed as a mere trend. Look around and the…
Why Instapaper 3.0 and Pinboard are my new favourite things
Since I last outlined my information workflow back in January 2010 things hadn’t changed much during the past 12 months.…
Ebooks vs Digital Magazines
Yesterday Amazon announced its latest quarterly financial results. One of the highlights was the news that ebooks for the Kindle…
Great content is about story telling and authenticity
Tomorrow I’m delivering a keynote speech to Origin Publishing and BBC Magazines Bristol. I’ll be talking about crafting content in…
Flipboard: social media where content comes first
Everyone’s talking about Flipboard, the magazine/social media hybrid for the iPad. It looks like this really could point the way…
Content, the second coming
I nearly called this post Content 2.0, but decided we’re all a little bit jaded with the 2.0 label these…