1 simple way to add energy to your copy: write more verbs!
Copywriting isn’t hard. I like to use the great usability expert Steve Krug’s definition – it’s advanced common sense. But…
3 content marketing trends that won’t happen in 2018
You’ve probably seen all of the content marketing ‘2018 trends’ posts that were flying around before Christmas 2017. I’ve read most of…
What BrightonSEO 2017 told me about good copywriting
I spent two days at BrightonSEO this year. It was a blast, as always, and a great help in…
3 killer copywriting apps that will actually improve your writing
I run regular 2-day copywriting courses, and we cover a lot of ground in that time. But people often ask me:…
3 simple steps to becoming an insanely efficient freelancer
I’m a one-man band, a lone wolf, a high plains drifter. Which is all just to say, I’m a busy…
How much social media is too much social media?
Image from Black Mirror, Season 3, Episode 1: Nosedive Do you find it hard to keep up with your social media?…
3 ways to write list posts for higher engagement
‘So does this mean the end of the list article?’ That’s what a fellow content marketer asked after Facebook announced that…
Loving the Apple Watch
I got my Apple Watch back in June. On Father’s Day to be precise. It was a bit of a whim really.…
Vloggers offer huge content marketing opportunities
This week I hosted the March Digital Breakfast for the Content Marketing Association. The theme was Bloggers, Vloggers and social…
Putting the user at the heart of your content
As part of my role with the Content Marketing Association I organise and host the monthly Digital Breakfasts. It’s one…